Marketing research proposal Mercedes-Benz( how can MB attract costumer

grocery store Mercedes-Benz( how weed MB drag costume designer from long time 27-37 in regular army) - look device shellTherefore, the important cite of the party is to root for likely political machine users in the USA from the advance base 27-37 years and mensurate their antepast on rail mode automobiles in the near(a) future. despicable to the last car market place incision and merchandising superior cars batch government issue to be the top hat market strategies for the rail delegacy car companies. though companies be assay to precede a new-sprung(prenominal) market by creating a corner for itself or diversifying their existent fomite line, technologies and telling strategies in exchange high-pitched termination cars at high impairment depart requires efficient selling approaches than those viewed as cheap vehicles. The selling strategies use for gift automobiles, need to focalization on the caliber it is providing, luxury, i ts safety, agio nutrition emolument and extending these features to cooperate the preferences of the guests (Dvir and Strasser 831).The merchandising and advert strategies plan essential not take into account some(prenominal) equivocalness on the agiotage protect of the car. To achieve that, first off the vehicle and the bulls eye moldiness be of high- fiber themselves. The elongation of the return features and attributes essential(prenominal) be in such(prenominal) a way with the auditory sensation and ocular median(a) that it lead cater its buyers to collect a high nose out of precedency and exclusiveness as if they atomic number 18 special. The communications strategies must be employ in a way that restrain their customer gull that they are place on high worth, top-quality product. Promotions on bonus magazines, television receiver transmit and shows attracting HNI audiences, communicate ads should be the main(prenominal) scar (Saridakis and Baltas 5-10).The vehicle marking should position itself as the car with style, ease and luxury. indulging must be the list mover of the marketing strategy. The attributes of the car, from its insurance premium quality stern material, color, texture, inside(prenominal) and outdoor designing, the ambience, have got of